Welcome

Based in Sonoma County, we bring a global perspective and unmatched expertise to the wine and spirits industry.

Collaborating with some of the most iconic wine and spirits brands from France, Hungary, Italy, New Zealand and the United States—including those from Sonoma and Napa Valley—we specialize in sales, distribution, and brand-building strategies that deliver measurable results.

Our deep understanding of these influential wine regions allows us to craft solutions that drive success in both domestic and global markets.

Our Expertise:

Brand Building: Crafting and refining your story to stand out in a competitive market.

Sales Activation: Driving measurable growth and reaching the right audiences.

Creative Marketing: Designing campaigns that connect and captivate.

Business Development: Unlocking new opportunities to expand your reach and revenue.

Your Success, Our Priority

Whether you’re launching a new brand, expanding distribution, or refining your market presence, we create customized strategies tailored to your vision and goals.

Let’s collaborate to transform your brand’s potential into a legacy.

Services

Sales & Distribution

Develop and implement sales strategies to grow revenue and market share.

Build relationships with distributors, retailers, and key industry players.

Secure and manage national, regional and global distribution opportunities.

Marketing & Public Relations

Enhance brand visibility through strategic partnerships and creative storytelling.

Craft compelling brand narratives that resonate with you and your target audience.

Design and execute innovative marketing campaigns

Business Development & Consulting

Identify and secure opportunities to expand market presence in national, regional and global markets.

Provide expert guidance on navigating the complexities of the wine and spirits industry, including compliance, distribution networks, and competitive landscapes.

Develop tailored strategies for entering new markets and strengthening existing ones.

Support product launches with market analysis, positioning, and promotional strategies specific to the wine and spirits industry.

Foster connections with key players, including distributors, retailers, and on-premise accounts, to drive growth and long-term success.

Abut Me

Meet the Founder

Jennifer JB Kelly

With decades of experience in the wine and spirits industry Jennifer "JB" Kelly is a visionary leader driven by a deep appreciation for the passion and artistry of winery owners and distillers. With a commitment to fostering exceptional growth and helping their stories resonate on a global stage, she works hand in hand with producers to elevate their craft and create lasting success.

Based in the heart of Sonoma County, JB has worked with some of the most iconic and successful wine brands from France, Hungary, Italy, New Zealand and the United States, including the celebrated regions of Napa and Sonoma.

Passionate about bridging tradition with innovation, JB specializes in shaping compelling brand narratives, building robust sales strategies, and fostering meaningful connections across the industry. From boutique wineries to globally recognized labels, Jennifer has a proven track record of driving success by amplifying brand presence, securing national and regional distribution, and unlocking untapped market potential.

As the founder of Luxury Wine Partners & Spirits, JB combines creativity with strategic expertise, offering tailored solutions that inspire growth and elevate brands to new heights. Drawing on a global perspective and deep industry knowledge, JB continues to guide winery and spirits producers in navigating a competitive, ever-evolving market.